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Digital Marketing

A 90-day launch plan: content calendar, short-form video, influencer seeding and community management across Instagram and TikTok.

SampleThis is a concept case study that shows how Theta X Tech approaches this kind of project. Client details are generic and the figures below are illustrative targets, not reported client results.

Social Media Brand Launch — Digital Marketing project cover
Client
Concept — specialty coffee startup
Industry
Food & Beverage
Category
Digital Marketing
Year
2026

Illustrative targets

120

Posts in 90-day calendar

10k

Target follower milestone

15

Creators in seeding program

The problem

What the client was facing

A new brand with zero audience needed awareness and footfall before opening day.

The solution

How we solved it

Consistent branded content, behind-the-scenes reels, local creator partnerships and a launch-week offer tracked end to end.

Launch plan

  1. Teaser phase
  2. Opening week campaign
  3. Community & UGC phase

This is a concept case study created to show our approach. Metrics are illustrative targets, not reported client results.

Social Media Brand Launch — screen 1
Social Media Brand Launch — screen 2
Social Media Brand Launch — screen 3
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